Magna Global Inc. Case Study

Data from Magna Global – A Division of IPG Mediabrands Canada. Report in May 2016.

Germgo Media CPM comparison chart.

Source: Data from Magna Global – a division of IPG Mediabrands Canada. Report in May 2016.

See how Germgo Media compares to other Out-Of-Home marketing methods.

Germgo Media and Magna Global Inc. – a division of IPG Mediabrands Canada, conducted a Canada-wide study examining media marketing costs. Costs per thousand (CPM) impressions in Canada were highlighted and compared to Germgo Media’s unique to OOH marketing.

Study Methodology

The study conducted by Magna Global Inc on media costs interpolated the survey data retrieved from mediabrand experts and media buyers such as UM, Initiative, DraftFCB, Rapport, and McCann. Data from the categories provided a year-to-year macro view of the media landscape where pricing is consistent through changes in the landscape. The net CPMs are determined after discounts and agency commissions.

Reach A Huge Audience For A Fraction Of The Cost Of Other OOH Marketing Methods


Example of campaign impressions.

Germgo Media offers highly customizable and compatible advertising to an audience never before accessible. Combined with the industry lowest CPM impressions, Germgo Media can be integrated with any media campaign to propel its success to new heights.

Today’s hospitals are very busy and modern with vast open spaces which provide new and effective opportunities to make contact with your target audience. Place your ad on our double sided Hand Sanitizer Stations located at entrances, high traffic points, and key Waiting Rooms to take advantage of great visibility. All Hand Sanitizer Stations are placed in optimal locations to enable visitors and staff to clean their hands.

Source: Data from Magna Global – a division of IPG Mediabrands Canada. Report in May 2016.